Monday, October 23, 2006
Treating media polls as though they were the Bible
I keep coming across political analyses and assumptions that essentially rely on media polling. I can't even begin to tell you how bogus I think this is. Media polls are one tool among many, and polling experts can tell you that they often say what pollsters want them to say. Media polls are also short-sighted and say nothing about underlying trends or ballot questions. So, relying on them as a primary justification for political analysis isn't exactly the path to truth, if you ask me. They're one potentially unreliable source. That's it.